Privacy Policy
Last Updated Wednesday 28th October 2026
MOLO App Ltd is committed to protecting your privacy. This Privacy Policy explains what personal data we collect when you use the MOLO service, how we use it, and what rights you have. Please read it carefully.
1. Who We Are
MOLO App Ltd is a company incorporated in England and Wales (company number 15959344) with its registered office at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.For the purposes of UK data protection law, MOLO App Ltd is the data controller in respect of the personal data it processes about you.If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Email: support@wearemolo.com
Post: MOLO App Ltd, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ
2. The Service We Provide
MOLO is a family organisation application, accessible via a website portal (wearemolo.com) and a mobile app available from the Apple App Store and Google Play. The Service helps families manage their shared calendar, events, tasks and reminders. Our current launch feature allows you to upload PDF or image files (for example, screenshots of emails or WhatsApp messages containing school letters, sports fixtures or activity information) into the MOLO app. We then extract the relevant information and convert it into calendar events in your MOLO family calendar. This avoids you having to manually enter dates and details.
We also offer event extraction via WhatsApp and email forwarding. If you link your WhatsApp number to MOLO, you can send or forward messages (including images, documents and voice) directly to MOLO without opening the app. We extract the relevant event information and add it to your MOLO family calendar in the same way as file uploads.
This Privacy Policy applies to the Service as it currently exists. We will update it before introducing new features that affect how we process your data.
3. What Personal Data We Collect
3.1 Information you give us
When you register and use the Service, you provide us with:
- Your name, email address, phone number and location (all stored in encrypted form)
- Family Group details, including the names and email addresses of adults you invite to your Family Group as well as all data related to your children which is encrypted.
- Content you upload to extract calendar events- this may include PDF files or images of letters, schedules, or messages including voice messages and transcripts
- Calendar events, tasks and reminders you create or edit within the Service
- Payment information if you subscribe to a Paid Plan- this is handled directly by Apple App Store or Google Play; we do not store your card details
3.2 Information about children
The Service is designed to help families organise activities that may involve children. You may choose to add details about your children's activities (for example, a school sports fixture), but we do not require or ask you to create separate accounts for children. Any information about your children that appears in content you upload is processed solely for the purpose of extracting and creating the relevant calendar event.You must be at least 18 years old to create an account. The Service is not directed at children and we do not knowingly collect personal data directly from children.
3.3 Information we collect automatically
When you use the Service, we collect certain technical information automatically, including:
- Your IP address
- Device information (device type, operating system version)
- Browser type and version (for the web portal)
- App usage logs, including timestamps and interactions within the app
- Crash reports and diagnostic data to help us fix technical issues
4. How We Use Your Personal Data
We use your personal data for the following purposes:
- Creating and managing your account- same, email, phone number, location (Contract)
- Providing the Service, including extracting calendar events- uploaded files, account data, children’s names, date of birth, setting name, setting location, year group and class name. (Contract)
- Processing subscription payments- Subscription tier; payment processed by Apple App Store and Google Play (Contract)
- Sending service communications- email address (Contract / Legitimate interests)
- Sending marketing emails if you opt in- email address, name (Consent)
- Improving and maintaining the Service - usage logs, analytics, crash reports, diagnostic data (Legitimate interests)
- Preventing fraud and ensuring security-IP address, device data, usage logs (Legitimate interests)
- Complying with legal obligations- as required by law (Legal obligation)
Where you use the WhatsApp, we also use your data to:
- Verify and link your WhatsApp number to your MOLO account (Contract)
- Receive and process inbound WhatsApp messages and email forwards to extract calendar event information (Contract)
- Send you WhatsApp confirmation or error messages relating to event extraction (Contract)
4.1 Processing your uploaded files
When you upload or send us (through WhatsApp or email) a message, PDF or image file to extract calendar events, we process the content of that file to identify and extract date, time, and event information. This processing takes place automatically. We do not use the content of your uploaded files for any purpose other than extracting calendar events for you, and we do not use it to train artificial intelligence or machine learning models.
Where Uploaded files are not attached to an event, they are deleted from our systems within 30 days of upload, or sooner once extraction is complete. Where they are required to exist as source documents for events, they will remain in our systems for as long as the event is “active”.
4.2 Processing WhatsApp Messages And Email Forwards
When you send a message or forward an email to MOLO, we process its content (text, images and documents) in the same way as an uploaded file - solely to extract event information for your calendar. We do not use this content to train AI or machine learning models, and we do not read it for any other purpose.
Message text received via WhatsApp is encrypted at rest using your team key. Media files (images and documents) received via WhatsApp are deleted from MOLO's systems within 30 days of receipt. Message content received via email forwarding is treated in the same way as uploaded file content.
Voice messages: If you send a voice message via WhatsApp, the audio file is routed through Meta and Twilio in the same way as other media. It is then transcribed using Google Cloud Speech-to-Text, which processes audio in the EU multi-region (no data leaves the UK or EU for this step). The resulting transcript is used to extract calendar event information in the same way as text messages. The original audio file is stored for up to 30 days and then automatically deleted. We do not use voice recordings or transcripts to train AI or machine learning models.
5. How We Share Your Data
We do not sell your personal data. We do not share it with third parties for their own marketing purposes.We may share your data with the following categories of third parties, in each case only to the extent necessary:
Cloud hosting and storage: Technology and infrastructure providers. We use Google Cloud Platform (GCP) and Supabase, both hosted in the EU, to run the Service and store your data. These providers act as data processors on our behalf and are contractually bound to process your data only on our instructions and in accordance with UK GDPR requirements.
Account security: Authentication services. Supabase keeps a record of sign-in IP addresses for 7 days, and stores account information until the user requests deletion.
Crash reporting and diagnostics: We use Sentry (hosted in the EU) to identify and fix technical issues. Crash data, including device identifiers, is kept for up to 90 days.
Payment processing: Payments for Paid Plans are handled directly by the Apple App Store or Google Play, depending on the device you use, under their own terms. We do not receive, process, or store your card or payment details.
Email delivery: We use a third-party email service provider (Sendgrid) to send you account and service communications. Your name, email address, external event invitees, and event details are shared with them for this purpose only.
WhatsApp messaging (Twilio): Where you use the WhatsApp channel, your messages are routed through Twilio, Inc., which acts as our data processor. Twilio processes WhatsApp data in the United States only- there is currently no UK or EU region available for WhatsApp processing. Data transferred to Twilio is protected by Twilio's Data Protection Addendum, which relies on the EU-US Data Privacy Framework (UK Extension) as the primary transfer mechanism, with the UK International Data Transfer Addendum (IDTA) as a fallback. Twilio receives your phone number, message text, and any media you send. We instruct Twilio to delete messages promptly once they have been delivered to us (within 10 minutes). Following deletion, message content is no longer visible in plain text; some operational or compliance-related retention may apply within Twilio's systems for a short period (typically up to 30 days), after which deleted content is purged from backups.
WhatsApp platform (Meta): Messages are carried between your device and Twilio via the WhatsApp Cloud API, operated by Meta Platforms Ireland Limited. Meta acts as a data processor under the WhatsApp Business terms. Messages in transit may pass through Meta's data centres worldwide and may be retained by Meta for up to 30 days in accordance with their platform terms.
Product analytics: We use PostHog (hosted in the EU) to understand how the app is used and improve it over time. This includes information like which screens are visited, which features are used, and basic device details such as device type and operating system. We do not store IP addresses. Session recordings are kept for 30 days, after which they are automatically deleted. Other analytics data is kept for as long as your account is active, or until you request deletion.
Generative AI features: We use Google Cloud's Vertex AI (Model Garden) to power certain features within the app. Prompts, contextual information, and model outputs are processed solely to deliver these features and are not shared with any other third parties. Google does not use this data to train or improve its models. We take a data minimisation approach: only limited information is shared with the model, such as event details (for example, locations and class names) and MOLO-generated user identifiers. We do not share children's personal information with these services.In some cases, we use globally available models, which means processing may take place in any Google Cloud region. As soon as EU-hosted versions of these models become available to us, we will migrate with our best endeavours.
Voice transcription (Google Cloud Speech-to-Text): Where you send a voice message via WhatsApp, the audio file is processed by Google Cloud Speech-to-Text to produce a transcript. This processing takes place in the EU multi-region (London and surrounding EU infrastructure) and does not involve any transfer outside the UK or EU. Google does not use audio data submitted via the Speech-to-Text API to train or improve its models. Audio files are automatically deleted after 30 days.
Klaviyo (email and CRM platform): We use Klaviyo to manage marketing communications and user lifecycle messaging. Where you link your WhatsApp number to MOLO, your verified WhatsApp phone number is shared with Klaviyo solely to associate your account record. We only share your number with Klaviyo once it has been verified. The legal basis for holding your WhatsApp-verified number in Klaviyo is our legitimate interest in providing a coherent account experience, and your consent where the number is used for marketing purposes.
Legal and regulatory authorities: We may disclose your data where required by law, in response to a court order, or where we reasonably believe disclosure is necessary to protect the safety of our users or the public.
Business transfers: If MOLO App Ltd is subject to a merger, acquisition, or sale of assets, your personal data may transfer to the acquiring entity. We will notify you before this happens and the commitments in this Privacy Policy will continue to apply.
6. International Transfers
Some of our third-party service providers may process your data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, including UK-approved Standard Contractual Clauses or an adequacy decision by the UK Secretary of State, to ensure your data receives the same level of protection as it does under UK law.
Where you use the WhatsApp channel, your data is transferred to the United States via Twilio. This transfer is covered by Twilio's Data Protection Addendum, which relies on the EU-US Data Privacy Framework (UK Extension), with the UK IDTA as a fallback. Meta may also process message metadata in data centres outside the UK and EU as part of operating the WhatsApp Cloud API. We have assessed that appropriate safeguards are in place for these transfers. Where content submitted via WhatsApp is processed by Google Vertex AI using a globally routed model, that processing may also occur outside the UK and EU. This is covered by Google's Data Processing Amendment, which includes the UK IDTA. We are working to restrict this processing to a UK or EU region.
7. How Long We Keep Your Data
Account data is retained for as long as you have an account with us, and for up to 30 days after account closure to allow you to export your data. After this period it is deleted, unless we are required by law to retain it longer.
Uploaded files used for calendar event extraction are deleted within 30 days of upload. Where they are required to exist as source documents for events, they will remain in our systems for as long as the event is “active”.
Calendar events, tasks and reminders you have created are deleted when you close your account (subject to the 30-day export window above).
Payment records may be retained for up to 7 years for tax and legal compliance purposes.
Technical and diagnostic data (logs, crash reports) is retained for up to 90 days.
If you opt in to marketing emails, we retain your details for that purpose until you unsubscribe or ask us to remove you.
WhatsApp channel data:
At MOLO (Google Cloud, London): WhatsApp message text is encrypted and retained for the duration your account is active, or until you close your account or unlink your WhatsApp number. Media files (images, documents) received via WhatsApp are deleted within 30 days of receipt. Audio files from voice messages are deleted within 30 days of receipt; transcripts are retained as message text.
At Twilio (US): We instruct Twilio to delete message content promptly after it has been delivered to us. Following deletion, content is no longer viewable in plain text. Some operational retention may apply within Twilio's systems for up to 30 days.
At Meta (WhatsApp Cloud API): Meta may retain message metadata for up to 30 days as part of operating the WhatsApp platform, in accordance with their platform terms.
Verification codes: One-time verification codes used to link your WhatsApp number are deleted once used or expired.If you unlink your WhatsApp number, we will remove it from your active account record. To request deletion of associated message data, please contact us at support@wearemolo.com. Note that we cannot instruct Twilio or Meta to delete data they hold under their own operational retention policies, but we will take all steps within our control.
8. Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights in relation to your personal data:
Access. Right of access.
You can request a copy of the personal data we hold about you.
Rectification. Right to rectification.
You can ask us to correct inaccurate or incomplete data.
Erasure. Right to erasure.
You can ask us to delete your personal data. You can also close your account directly in the app, which will trigger deletion in accordance with clause 7.
Restriction. Right to restrict processing.
You can ask us to limit how we use your data in certain circumstances.
Portability. Right to data portability.
You can ask us to provide your data in a structured, machine-readable format.
Object. Right to object.
You can object to processing based on our legitimate interests.
Withdraw consent. Right to withdraw consent.
Where we rely on your consent (for example, for marketing emails), you can withdraw it at any time by clicking the unsubscribe link in any marketing email or by contacting us.
Unlinking your WhatsApp number.
You can unlink your WhatsApp number from your MOLO account at any time through the app settings, regardless of your subscription status. Unlinking will stop MOLO from receiving any further messages from that number.
To exercise any of these rights, please contact us at support@wearemolo.com. We will respond within one month of receiving your request, as required by law.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at any time:
Website: www.ico.org.uk
Helpline: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
9. Cookies and Tracking
We use cookies and similar technologies on the MOLO web portal to enable essential site functionality and to understand how users navigate the portal so we can improve it. Our full Cookie Policy is available at wearemolo.com/cookies.You can manage your cookie preferences through your browser settings or via our cookie consent tool on the portal. Disabling non-essential cookies will not affect your ability to use the core Service. The MOLO mobile app does not use browser cookies. We use device identifiers and usage logs as described in section 3 above.
10. Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. These include:
Encryption of data in transit (TLS) and at rest
Access controls limiting who can access personal data within our organisation
Regular security reviews of our systems and third-party providers
No system is completely secure. If you have concerns about the security of your account, please contact us immediately at support@wearemolo.com. In the event of a personal data breach that is likely to risk your rights and freedoms, we will notify you and the ICO as required by law.
11. Children
The Service is intended for adults aged 18 and over. We do not knowingly collect personal data directly from children. If you believe a child has provided us with personal data without parental consent, please contact us at support@wearemolo.com and we will take steps to delete that data.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, the Service, or applicable law. When we make material changes, we will notify you by email or prominent in-app notification at least 30 days before the changes take effect, consistent with our Terms and Conditions. The "last updated" date at the top of this policy will always reflect the most recent version.
Your continued use of the Service after any update constitutes your acceptance of the revised Privacy Policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us:
MOLO App Ltd
71-75 Shelton Street, Covent Garden, London WC2H 9JQ
General support: support@wearemolo.com
Website: wearemolo.com